OSLI Retina

March/April 2013

Issue link: http://osliretina.healio.com/i/131340

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Page 14 of 115

The Business of Retina Essential knowledge every retinal specialist needs to confront the business aspects of retina practice Business principles essential to survival in today's climate by Pravin U. Dugel, MD With all the changes that we're hearing about in medicine — sequestration, Medicare cuts, ACOs, episodic management of care, the independent advisory board — there's no good news from a purely business point of view. Ironically, from a medical point of view, we can do more for our patients now than ever. Because of these external Pravin U. Dugel business forces that make us feel helpless and ill-prepared, we're scrambling to learn about business in desperation. Business aspects of medicine We've been taught that it's unethical to consider the business aspects of medicine. Therefore, we were never doi: 10.3928/23258160-20130313-03 March/April 2013 • Vol. 44, No. 2 117

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